Thursday, June 30, 2016

Where's Waldo?

Where's Waldo? In Wellsboro Pennsylvania. For the fifth year running, Indie Bookstores Launch a Massive Cross Country Campaign to Promote the Shop Local Message in July.

This July, From My Shelf Books & Gifts is joining a nationwide celebration of the Shop Local movement and the iconic children’s book character, Where’s Waldo, who recently celebrated his twenty-fifth birthday.

Brought back by popular demand for the fifth year in a row, indie bookstores across the country will be hosting Find Waldo scavenger hunts while spreading the "Buy Local" message in their cities and towns.

It’s a month-long scavenger hunt for Waldo hosted by 250 indie bookstores across the nation in July 2016. Participating bookstores champion the Shop Local message by enlivening downtown areas with a community-wide scavenger hunt activity to which everyone — kids, parents, and Waldo-lovers of all ages — is invited to participate.

On July 1, 2016, Waldo-spotters will set off on a hunt to find the elusive character hidden around dozens of downtown businesses in Wellsboro. Anyone who wishes to participate can pick up a Find Waldo passport at a participating business and collect a store stamp or signature for each Waldo they spot. Hundreds of Waldo spotters will be eligible for prizes.

Waldo is the creation of Martin Handford, whose drawings of crowd scenes swept the world in 1987, and held the record for the fastest selling children’s book of all-time until Harry Potter. Since then, the Where’s Waldo books have held a cherished spot on bookstore shelves the world over. There are now over 63 million Waldo books in print worldwide and they’ve been translated into over 30 languages. An entire generation has grown up searching for Waldo and his cast of wandering companions. His official 25th birthday was celebrated in 2013.

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